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The Expertise of Toning in Straightening: How the Toning Pigment Incorporated into Kergloss Protects and Preserves Color in Blondes and Colored Hair.

The Double-Chemistry Challenge: Straightening Without Color Alteration


The elite hairdresser constantly deals with the challenge of delivering extreme straightness without compromising the client's color investment. Historically, potent straightening treatments and lightened strands or vibrant coloring were a risky protocol, often resulting in fading, color alteration, or, in the worst-case scenario, the dreaded yellowing or greening.

Kaeni, through Pró-Térmic Biotechnology, has solved this dilemma. Kergloss Power Protein 3.0 was developed with an essential technical component for your premium salon: Toning Pigments.



The Science of Toning Pigment in Kergloss


The Toning Pigment inserted into the formula is not an additive, but an integral part of our high-performance composition. It operates as a defense during the hair restructuring process:



  • Immediate Neutralization: While the Organic Acids (Tannin, Lactic) restructure the fiber shape for straightness, the pigments act by neutralizing unwanted warm tones that can arise from cuticle opening or natural oxidation.



  • Safety for Blondes: In blonde hair or hair with highlights, this toning action is crucial to prevent yellowing or brassiness, preserving the integrity of cool or platinum tones.



  • Use on Colored Hair: The action is equally beneficial on colored hair, helping to stabilize the base color and prevent the unwanted "washing out" of tones, ensuring that the straightening is a transformation without side effects on the color.



A Truly Inclusive and Technical Straightening


The presence of the Toning Pigment in Kergloss reinforces our positioning of exclusivity and technique:


  1. Professional Versatility: Kergloss Power Protein 3.0 becomes the ideal and safe solution for a vast portfolio, including the complex clientele of blondes or clients with colored hair seeking extreme, long-lasting straightness (up to 6 months).


  2. Result Guarantee: You, as a professional, can offer the guarantee that Kaeni straightening is safe for these hair types, which eliminates the most common objection and increases confidence in your expertise.

By using Kergloss, you not only straighten; you execute a luxury service that demonstrates meticulous attention to hair health and color preservation, consolidating your salon as an authority in treating chemically complex hair.



 
 
 

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CNPJ 37.790.493/0001-10

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